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About Luisvalderrama.com
About
Luis Valderrama
International Producer | Director | Founder of United Colors Productions
Luis Valderrama is an award-winning international producer with over 25 years of experience creating high-impact commercials, documentaries, series, and music videos across the U.S. and Latin America. With more than 300 commercials to his name, Luis is known for his creative vision, attention to detail, and ability to deliver projects on time and within budget.
Fluent in English, Spanish, and Portuguese, he has led productions in over a dozen countries, building strong relationships with clients, agencies, and production teams worldwide.
Luis began his career in front of the camera in the 1980s, acting in productions such as Miami Vice, Broadcast News, and Band of the Hand. His passion for storytelling led him to the University of Miami’s Motion Picture Program, where his student film Power Wings earned him early recognition.
In 1996, he launched United Colors Productions, providing production services for top brands in Latin America and Europe. He also wrote, directed, and produced several award-winning short films, including Radio Blues, A Fish Tail(Sundance selection), and Journey’s End.
His commercial work has been honored with a Silver AHAA Award for MTV International spots and an Indie Fest Award of Merit for his 2013 documentary Blake Fisher’s Naked Nature. In 2017, he produced the hit Food Network Latin America series Taco De Ojo.
Today, Luis continues to produce standout work for global brands including American Express, Ford, Toyota, McDonald’s, Budweiser, Disney, Netflix, AT&T, and Marriott—bringing a global perspective and unwavering commitment to excellence in every project.
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Our Mission
Luis Valderrama has led productions in more than a dozen countries, including the United States, Canada, Mexico, Brazil, Argentina, Venezuela, Peru, Colombia, Costa Rica, Belize, Panama, Puerto Rico, the Dominican Republic, Aruba, and the Bahamas.
Today, Valderrama continues to produce bold, compelling, and award-winning content for clients such as American Express, Netflix, Food Network, Ford, Toyota, Volkswagen, McDonald’s, Budweiser, Disney, Netflix, AT&T, Marriott, and Colgate—bringing creativity, discipline, and international perspective to every production