Producer

Luis Valderrama is a renowned international producer with over 25 years of experience creating high-quality TV commercials, a Food Network TV series, documentaries, and music videos in the United States and Latin America. With more than 300 commercials to his name, he is known for delivering projects on time and within budget, fostering strong, long-lasting relationships with his clients.

Fluent in Spanish, Portuguese, and English, Valderrama has produced projects across numerous countries, including the United States, Canada, Mexico, Brazil, Argentina, Venezuela, Peru, Colombia, Costa Rica, Belize, Panama, Aruba, and the Bahamas.

Valderrama began his career in the film industry as an actor in 1986, appearing in popular TV shows like *Miami Vice* and films such as *Broadcast News*, *Band of the Hand*, *Primal Rage*, and *Nightmare Beach*. His passion for filmmaking led him to the University of Miami's Motion Picture Program in 1989, where he won an award for his student film, *Power Wings*. After graduating in 1991, he started working in advertising, first as an assistant director and later as a producer. In 1996, he launched his own production service company, United Colors Productions, focusing on commercials for clients in Latin America and Europe.

In 1996, Valderrama wrote, produced, and directed the short film *Radio Blues*, which was screened at the New York Independent Film Festival. In 2000, he produced and directed *A Fish Tail*, an underwater short film that won the Audience Choice Award at a South Florida film contest. The film later screened at the Sundance Film Festival. His next short film, *Journey’s End*, earned 2nd place in the professional category at the Collaboration Film Contest and received the Bronze Award at WorldFest Houston.

In 2009, Valderrama produced three MTV International commercials , which won a silver AHAA Award. He continued to gain acclaim with his 2013 documentary *Blake Fisher’s Naked Nature*, receiving an Indie Fest Award of Merit. In 2017, he produced the highly praised Food Network Latin America series *Taco De Ojo*.

Today, Valderrama continues to create impactful, award-winning commercials for clients such as American Express, Ford, Toyota, Volkswagen, McDonald’s, Budweiser, Disney, AT&T, Marriott, and Colgate, consistently delivering excellence in every project.