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Award-Winning Film Production Services
Creating impactful films and commercials globally.

Creating impactful films and commercials globally.


Luis Valderrama
International Executive Producer | Line Producer | Founder of United Colors Productions
Luis Valderrama is an award-winning international producer with more than 25 years of experience managing complex productions throughout the United States, Latin America, and the Caribbean. As the founder of United Colors Productions, he has produced more than 300 commercials, documentaries, television series, music videos, and branded-content projects for leading global agencies, production companies, and brands.
Luis specializes in transforming creative concepts into practical, cost-effective production plans. His expertise includes budgeting, scheduling, location scouting, casting, crew assembly, equipment coordination, permitting, logistics, risk management, and on-set supervision. Known for anticipating challenges and finding efficient solutions, he consistently delivers high-quality productions on schedule and within budget.
Fluent in English, Spanish, and Portuguese, Luis serves as a vital bridge between international clients and local production teams. His extensive network of trusted crews, vendors, film commissions, and production partners allows him to execute projects seamlessly across multiple markets while maintaining clear communication, financial transparency, and rigorous production standards.
Luis began his career in front of the camera, appearing in productions including Miami Vice, Broadcast News, and Band of the Hand. He later graduated from the University of Miami’s Motion Picture Program, where his student film Power Wings received early recognition. His experience as an actor, filmmaker, assistant director, director, and producer gives him a comprehensive understanding of both the creative and operational demands of production.
In 1996, Luis founded United Colors Productions to provide dependable, full-service production support throughout the Americas. Under his leadership, the company has built a reputation for strong local knowledge, disciplined budget management, experienced crews, and responsive, solution-oriented service.
His work includes producing the Food Network Latin America series Taco de Ojo and supporting major documentary and commercial productions for clients such as Netflix, Disney, American Express, Ford, Toyota, McDonald’s, Budweiser, AT&T, Marriott, and other internationally recognized brands.
Whether coordinating a commercial shoot, managing a documentary in a remote location, or leading a large international production, Luis brings experience, integrity, resourcefulness, and a deep commitment to delivering every project at the highest professional level.
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Luis Valderrama has led productions in more than a dozen countries, including the United States, Canada, Mexico, Brazil, Argentina, Venezuela, Peru, Colombia, Costa Rica, Belize, Panama, Puerto Rico, the Dominican Republic, Aruba, and the Bahamas.
Today, Valderrama continues to produce bold, compelling, and award-winning content for clients such as American Express, Netflix, Food Network, Ford, Toyota, Volkswagen, McDonald’s, Budweiser, Disney, Netflix, AT&T, Marriott, and Colgate—bringing creativity, discipline, and international perspective to every production
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